As the premier conference and exposition for social media and search in the United States, PubCon attracts the industry’s top professionals and companies for four days of exhibiting, education and networking. This year I was pleased to represent Brain Host as a company at PubCon’s multi-track conference in Las Vegas on October 15 – 18 at the Las Vegas Convention Center.
The conference kicked off with keynote speaker Dr. Robert Cialdini, author of the bestselling book “Influence: Science & Practice” and an internationally-recognized expert in his field. Google, Microsoft, Cisco Systems, Coca Cola, Pfizer, IBM are only some of Dr. Cialdini’s noteworthy clients who have sought-out his knowledge and expertise.
Dr. Cialdini set the precedent for the rest of the conference by providing actionable takeaways on the topics of marketing, sales, influence, negotiation, leadership, and communication, which was made evident by the number of pens writing and the soft buzz of keyboard typing that resonated throughout the conference hall.
Other significant events included Matt Cutts, head of webspam at Google, announcing the new disavow link tool for online marketers to eliminate, low-quality and potentially harmful inbound links to their websites. Ever since the Google released the Penguin update in the spring of 2012, it was eventually discovered that the Penguin update heavily focused on analyzing and penalizing websites that had spammy backlinks or backlinks from disreputable websites. Because of this, SEO professionals now have to work to salvage website’s rankings by removing the “bad” links they previously had acquired.
The tool, however, isn’t meant for everyone. For example, if you have received a notification from Google about your website having “unnatural links” pointed to it, the disavow tool can be used to solve this issue.
The PubCon exhibit hall was held October 17-18 and for two days, was swarming with activity as attendees had the chance to meet agencies and businesses, test out SEO and analytic tools, network and of course, collect awesome “swag.”
Overall, with nearly 60 sessions led by some of the brightest minds in search and social media and networking events to attend each night, PubCon 2012 proved to an invaluable experience and has provided Brain Host with a slew of new tactics to implement in our SEO and social media campaigns.
Category: Brain Host