Meet the Team – Alison

Today you have the opportunity to meet Alison, our Media Management Director.

As the Media Management Director, what do you do for Brain Host?

I handle the paid search campaigns, including traditional PPC and banner advertising. I also am working on our split-test process for testing all aspects of our website to continually improve its performance.

The main project I am currently working on is really just making our campaigns bigger and badder – this includes testing new landing pages, increasing the reach of our campaigns, and trying out new ad copy.

What has been your favorite memory at Brain Host?

My favorite memory at Brain Host is definitely the talent show and happy hour at Musica to raise money for St. Jude’s. It was great to see our team come together along with many talented folks for such a great cause!

What did you do before Brain Host? What made you decide to join our Family?

Before Brain Host, I had worked on the online marketing agency side, providing PPC strategy, account management and optimization for a variety of clients. I decided to join the family because it presented a new challenge for me, provided room for personal growth, and frankly, I felt like a fit in with the team really well!

What is the most challenging aspect of your job?

The most challenging aspect of my job would be staying ahead of the pipeline. I love paid search because it is so fast-paced and ever changing, but if you let yourself get behind, it gets increasingly difficult to stay on top of it all.

What makes Brain Host a great company to work for?

Brain Host is a great company to work for because it has a fantastic environment. Everyone is friendly, intelligent and all working towards a common goal. It is great to see such comradery  in and out of the office.

Do you have any pets?

I do have one pet, just a cat named Zeke. He has an extra digit on each of his front paws.

What is one thing that you are very passionate about?

I am extremely passionate about dance – specifically ballet and modern.

What is the best advice you have ever received?

The best advice I have ever received is just, “Don’t sweat the small stuff.”

What do you like to do in your spare time?

In my spare time, I like to relax, catch up on movies, and go to music concerts. If I’m feeling motivated, I like cycling and hiking, too!

What is your one achievement that makes you the most proud?

One achievement that makes me the most proud would that I was the only person in my college class at the University of Akron to graduate with a BFA in Dance; while the others graduated with a BA.

How did you get into your current career after graduating with a degree in dance? What were your plans then for graduating with that major?

During my senior year of college, I injured my back with a  stress fracture in my L4 vertebrae, so I knew I had to be open minded about what I did when I graduated. I knew I was going to continue teaching dance, but needed something stable and full-time. My father worked in the same building complex as a local search agency and recommended I submit a resume because it was a young company and had that “Google” vibe. Luckily, I was a closet computer nerd and a quick learner, and that is how I started my career in the search market.

What type of dance is your favorite?

My favorite type of dance is definitely modern – modern is experimental and breaks down classical ballet movements into contemporary combinations. My favorite modern styles are Graham, Cunningham and Muller.

How long have you been dancing?

I’ve danced for 23 years – 9 years were at a competition-style studio, and then I started my classical training when I was 12.

Is there a style of dance that you’d like to learn still?

I would love to learn ballroom dance – they are such timeless styles and have a lot of history.

 

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Category: Meet the Team