Getting a good web hosting company is critical for anyone who needs a website. Regardless of whether you are in the internet marketing business or looking to have a presence on the web for your brick and mortar business – you need to have a quality web host. But how can you be sure that you are getting the best web hosting package that is available?
For many, they rely on web hosting review sites and their comments to select a web hosting company. They pick the hosting provider with the best reviews and most favorable comments only to later realize that the service was nothing like the review boasted. They are then left to wonder if there was an ounce of truth represented in the information that persuaded them to go with that company in the first place.
If you have experienced a similar situation, you are not alone. It has been discovered that many of these web hosting review sites are neither unbiased nor reliable.
What the Web Hosting Companies Don’t Want You to Know About – Affiliate Programs and Other Advertising Tricks
Web hosting service providers are using all the possible means to promote their services. The reviews you read are not and cannot be verified – even with the most painstaking measures. Many of these reviews are written by content writers who pose as customers and, of course, have all kinds of great things to say about the web hosting company – except for maybe the truth, but that is what they are paid to do.
The other tactic commonly used is affiliate marketing. In affiliate programs, you can sign up to be an “affiliate” and get paid a pre-determined amount for each sale your website generates. Of course these affiliates are going to have great things to say about that particular web hosting company, because they have a financial motive to do so.
How Do You Review a Review?
Is there any reliable way to ensure that you aren’t setting yourself up for a web hosting disaster by believing unverified information? There are actually a few things you can do.
First, try and see how personal these reviews are. If it sounds too polished or too professional, it probably is. If you read enough reviews, you may even notice a trend in the paid writing in terms of format and sometimes they even write too technically for a layman.
Second, don’t trust any review website where you are only reading positive things about one web hosting company. No product, how magnificent it is, can appease all customers. Also, a true review site will want to represent a variety of companies – not just one.
Third, check and see if there is a financial motive of the person writing the review. This can be hard to spot as they rarely come out and say it. However, a good indication of this is if they have a direct link from their site to the web hosting company’s web site.
Finally, always use multiple sources to review the services of web hosting companies. Don’t just settle for the first result in your Google search. Once you read a handful of reviews, you will get a good idea of the pros and cons of that company, and you will be able to make a well informed decision.
Category: Web Hosting