How to Add an Opt-In Box to Your Website with GetResponse
It’s no secret that email marketing is one of the most effective ways to gain new customers. One of the best ways to take advantage of this tool is to provide an opt-in box on your website, allowing customers to enter their name, email address, and other information, and begin receiving those emails immediately. This process is relatively easy, and has a number of great rewards for businesses. Here’s how it’s done.
1. Sign Up
One of the best email marketing services currently available to business owners is the one provided by GetResponse.com. The company has a number of innovative communication tools, and even offers its own opt-in box templates for website administrators. Once the signup process is complete, log into the administration area on Get Response and navigate to the “Web Forms” link. When the drop-down menu expands, choose “Create New” to create a new opt-in box.
2. Customize the Design of the Opt-In Box
The resulting page will feature a design area with a number of opt-in box templates near the top of the page. A sidebar will show available fields to collect customer information. In the main area of the page, an opt-in box will be shown on top of a checkered background. Go ahead and select the best template for the opt-in box, and make any customizations to color and content that are necessary. Using the righthand checklist, add or remove any fields to collect additional consumer information during the signup process.
3. Save the Template and Adjust its Settings
When the opt-in box is completely customized, it’s time to save the template and proceed to the “Settings” phase of the development process. This will result in a page that determines the web form’s name, as well as the “thank you” page that it returns to after a customer has opted in. This page can be set to a custom one hosted by GetResponse, or it can be a custom page hosted on the customer’s own server. Make any changes, and save these settings. The next page will include a small JavaScript snippet that should be copied and pasted into the website’s template.
4. Place the Opt-In Box on the Website
Now it’s time to login to the WordPress Dashboard and place the code. Simply enough, go to the “Website Configuration” are of the Dashboard and look for the “Email Opt-In” field. In that field, simply paste the GetResponse opt-inbox JavaScript snippet. Save the changes made to the WordPress configuration, and then check the website for the new opt-in box. It should appear without any further modification.
For those who are not using WordPress, the JavaScript snippet can be pasted virtually anywhere in an existing design or template file. Paste the code in the area of the website where the opt-in box should appear, then save and upload the file. Changes should be immediate in this case, as well.
An Easy Process for Major Benefits
Creating an opt-in box has never been as easy as it is with the GetResponse template system. With a few quick clicks, and an easy modification within the WordPress Dashboard, it’s easy to start communicating with customers in their inboxes, as well as with the website’s traditional content. Best of all, those emails will reach only the customers who specifically wish to receive them, boosting their effectiveness and assisting the website’s budget.
Category: Marketing, Website Tips
