Many people have been using Google Website Optimizer to help them test their site and increase their overall traffic and value. The Optimizer was great for helping site owners fine-tune their content. While the Optimizer was popular, Google announced on June 1, 2012 that they would disband the free software package on August 1. Not to worry though; they do have a replacement in mind, and it promises to be just as effective.
Best of all, the new Content Experiments is now a part of Google Analytics. In order to use Content Experiments, you will just have to sign into Analytics. Once you are in Analytics, open Standard Reporting, and then go to the Content area and click on Experiments.
It Was a Good Five Year Run
For more than five years, Google Website Optimizer was the way to go when it came to testing and experimenting on a website to ensure optimal performance. One of the reasons that the software was so popular was the cost – it was free. Of course, users also enjoyed that the tool was simple to use, and it could really make a difference in their site’s performance. Even those who didn’t have any experience when it came to marketing or optimizing a site were able to use the product.
Why would Google disband the Optimizer? As mentioned, they are integrating it with Analytics, and this is going to provide users with even more functionality. The new software is thankfully going to still be free and easy to use. When you start looking at all of the benefits that the new Content Experiments is able to offer, you will be able to see just why Google is making the move.
What the New Content Experiments Offers
Google wants to provide users with the best possible experience, and they truly want users to be able to create better sites. With Content Experiments, they are providing the tools you will need to make that happen. It features a setup wizard, which is very helpful for those who are new and even those who have worked with sites before. The wizard makes it easy to set up experiments to determine the effectiveness of the site.
One of the best features is that Content Experiments is going to show you the content that is performing the best on your site. As soon as they have enough statistical data to determine which content is performing best, you will know. This means that you will then be able to adapt your other content and future content so it will more closely match what your audience really wants.
For those who fear the change and mourn that Google is removing the Website Optimizer, know that the new Content Experiments with Analytics is going to be able to provide you with even more help when it comes to getting your website in top-notch shape.
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