Cloud Popular in US Data Centers, Colocation in Europe Says New Study

Market research company Gartner released a new study this week that indicates that while there is a global interest in data center services, the market structure and dynamics differ dramatically throughout the world.

The study, “Regional Differences in the Move Toward the Cloud, 2012,” lends credence to the idea that data centers mean different things to different people, depending on the regional market.

It seems that despite these different agendas, though, the data center services market is continuing to move towards an overall trend of industrialized services, like infrastructure utility services, cloud computing infrastructure as a service, and platform as a service.

“Many events have affected the DCS market in the past two years, with symptoms of a traditional market at the tipping point from maturity to reinvention or decline,” said Claudio Da Rold, vice president at Gartner. “Buyers in enterprise organizations must recognize the common usage patterns and differentiated levels of adoption of hosting versus data center outsourcing, as well as the different business and market drivers toward new products.”

In North America, hosting companies represent the largest client adoption with 42 percent, followed by cloud IaaS companies. In the rest of the world, markets are dominated by data center outsourcing with 80 percent.

Key drivers across global markets are economic growth and the buying trends of small or midsize businesses, which combined cause the DCS market to evolve at a different rate toward the new delivery models in difference geographies.

Another highlight of the report is that there is a promising level of client interest in cloud services, indicating the potential demand and growing adoption rate from its small base.

You can read the full “Regional Differences in the Move Toward the Cloud, 2012″ study on Gartner’s website.

Category: Cloud, Hosting News