Don’t Make Me Think
Billboards are rarely compared to websites, and for good reason. However, they do have one thing in common: user/viewer attention span. Twenty-five percent of all users will exit a website if it doesn’t load within 4 seconds, similar to the 2 seconds a viewer has to see a billboard. The book “Don’t Make Me Think” by Steve Krug discusses reasons why people will exit out of your website—namely, a lack of engagement.
Do your users “Get It” at first glance?
Your company ID or logo and main message should be the first thing that a visitor to your site sees. It should be so readily visible that it passes the squint test—identifying this information even while squinting. No deducing, guessing, or even thinking should be required by the user.
People are in a hurry
Users are in a hurry when searching the web. Users often scan the information, rather than read large bodies of text. That is why bulleted information and bolded text can be used to your advantage. Also don’t be afraid to Continue Reading
Just as in the English language, all words (or HTML tags in our case) can have a different meaning depending on context, placement, and word use. In the HTML developer’s world, writing semantic code is the process of making the content on your webpage easily understood by both people and computers.
It is a very important part of making your website accessible to those with disabilities, and also plays a big part in increasing your search engine ranking. Needless to say, not too many people know what it is, but it is an incredibly important part of web development. Believe me when I say it is much more than just a buzzword.
The Early Days
For the longest time, the only semantic value included in HTML was from the limited HTML tags themselves. For example, we might have something like the following:
Do you feel like the Internet has been around forever? Reality is, it hasn’t. The Internet is still a baby, evolving and growing every day. More and more people are creating an online presence whether it’s a small business or personal blog. Everyone is flocking to get a piece of their online real estate. Are you?
If you are creating a website here are some helpful tips to remember:
A simple business concept, AIDA can assist you with creating your website. AIDA stands for Attention, Interest, Desire and Action. You need to capture the attention of the potential customer, spark an interest in why they would want your product, create a desire to need your product and drive them to take action and purchase. What on your website is making your visitors take action? These are questions you must ask yourself to have a successful converting website. Continue Reading