This post comes from guest author, Megan Totka, the Chief Editor for ChamberofCommerce.com.
An infographic is a creative, colorful way to display information that is relevant to your website. Many blogs and websites use infographics to help illustrate important points in their content. Some examples of information that might be included in an infographic would be statistics, flow charts and keywords. While some readers may appreciate reading well-written content, some may prefer the look and feel of an infographic, especially if they are more visual learners.
Infographics have many inherently interesting qualities. Most people who read small business websites are interested in facts and statistics. Presenting them in an infographic can be a fun and dynamic way to share information that might otherwise be dull or dry. The Small Business Tax infographic created by ChamberofCommerce.com is an example of how important information that may be considered dry reading is presented in a visually stimulating and interesting way.
- Easily downloadable – readers of your site can easily save the infographic (they are often presented as .pdf or .jpeg files) and use it for future reference.
- Compelling – infographics scream “look at me!” in a very polite, interesting way. As a reader, once you spot an infographic, it’s hard to look away without studying it closely.
- Easily shared – since an infographic is relatively self-contained and presents a lot of information in one shot, it is easy to share with others who may be interested.
- Informative – an infographic can fit a ton of information into a relatively compact space. Instead of several paragraphs that need to be read to gain knowledge that has been presented, an infographic offers a lot of information in a small space.
If you have an affiliate product that you have signed up for, then congratulations are in order. Finding the right product to sell is half of the formula for success with affiliate marketing. Assuming that you have found a product that has a niche and is not being sold by too many others, it is only a matter of setting up shop on the Internet.
Once you have your blog created and published on the Internet, it is only a matter of filling it with quality content and driving traffic to your site. This, of course, is easier said than done. There are, however, two areas that are proven to be important. The first is the content on your blog. In the long run, this is the most powerful factor in bringing traffic to your blog. Quality content, especially in the form of articles, will lead to high quality links to your blog, and this creates good page ranking with consistently high placement in search results.
There are short term strategies you may learn about and may want to try, but always keep in mind the importance of building a quality blog. The type of blog people bookmark in their browser and come back to again and again.
The other proven way to drive traffic to your site is with pay-per-click advertising. Most people are aware of this, but if you have chosen your affiliate product wisely, you will have several keywords that are not very common. If you have some skill using PPC advertising, then the right product will lend itself well to this type of marketing. It will only be a question of profit margins. You will have to pay attention to how much money you are spending on ads versus commissions earned. If you have trouble implementing a PPC campaign, there are very good software programs and tools available to help you.
Advertisements are an integral part of the Internet today. Although many website visitors may find them distracting, advertisements help many websites stay online. Without ads, many website owners would find it difficult to afford their website’s hosting and upkeep. However, this doesn’t mean that a site owner should fill his or her site with as many ads as possible. The following list explains some important reasons why you should be selective with the advertisement banners that you place on your own website.
Too many ads can easily distract your viewer’s attention. Your visitor may become so distracted by an abundance of ads that she completely misses the important content on your site. A large collection of ads can also make the distinction between your content and the advertiser’s content visually unclear.
Some ads are tastefully designed to blend in well with any site design. Others are small and unobtrusive, regardless of where you place them. However, the more ads you have, the less these ads will blend in with your site’s current look. If you spent a lot of time on your design, don’t cover it up with obvious banners. People will forget your stunning design if it’s completely blocked by advertisements.
Search Engine Traffic
A grid of banner ads on your website can have a negative impact on your search engine ranking. Most search engines penalize websites with too many ads. Some major search engines analyze how many ads are at the top of a website before determining the website’s ranking. Some search engines may even flag your site as spam.
Some Internet users feel alarmed when they visit a website with a vast array of blinking advertisements. They may fear that they’ve clicked on a spam or malware-infected website. These visitors will leave your website without even glancing at your content. Your goal as a website owner is to keep your visitors reading your website for as long as possible. If you insist on including frustrating elements on your website, you will quickly find yourself with few visitors.
Lack of Control Over Ads
Many ad companies give you limited control over your advertisements, but others do not. You may even see an ad on your own website that advertises a message you disagree with. You might also find some banners that contradict your website’s focus. For example, if you run a website about a popular video game, a banner ad for a competing video game will undermine your message. If you have a huge number of ads, you will need to stay diligent to make sure no unwanted ads appear on your website. If you don’t want to constantly babysit your banners, remove a few to make your job easier.
A massive collection of advertisements can actually slow down a user’s computer. If your newest visitor finds his computer slowing down to an unusable speed, he will leave your website and never return. Internet users with a slow connection can also have a negative browsing experience when viewing your site. Advertisements rely on a number of different scripts that can take extra time to load on a slow connection. With so many websites available on the Internet, a frustrated user will give up on yours and go to another one.
Conflict with Advertisers
Some advertising companies have rules and regulations about placing their ads next to another company’s ads. You should consult any agreements you have made with an advertising company before adding any new banners. If you break any agreements with a sponsor company, the company may terminate your contract. Additionally, some companies only allow you to display a certain number of their ads on your site.
Many business owners are learning to incorporate effective marketing strategies that increase website traffic. They understand that drastic measures must be taken to survive in an internet dominant market. Many businesses have started using tools and strategies that produce quick surges in traffic generation. However, increasing website traffic is only half the battle. Once a visitor comes to a web page, he or she must find something compelling enough to stay. Keeping visitors on a page and converting visitors to customers are two of the most difficult tasks any business owner can have. For those who are getting the traffic but not the sales, the following are some tips on how to increase those sales:
Professional Web Design
The design of a website holds much power. It can drive a person away from a website or it can keep that same person engaged long enough to drive sales. A great way to keep customers’ attention is to hire a professional web design company that can set up the page in a way that captivates and engages the visitors. Easy navigation is one element that keeps visitors on a page longer. If a visitor can get around easily finding information, he or she is more likely to stay.
Vibrant colors can easily grab hold of the visitor’s eyes and keep him or her glued to the page. Interesting fonts can also help with coaxing the visitor to read more. The overall design of the web page should be professional enough to be taken seriously, but exciting enough to keep people searching for more.
Many website owners are starting to incorporate videos into the websites because they are effective in educating the customers, keeping their attention, and prompting sales. The reason videos are so effective is that they provide visual and audio stimulation to the viewer. They also come packed with information about the company’s goods, services, promotions, product demonstrations, and other important information. Visitors can view a wealth of information in a short video, which is excellent for convincing impatient customers to do business. Videos can also provide an element of humor or some other type of entertainment for the people who come by. A humorous video can go a long way. Visitors refer humorous videos to other people. Those people watch the videos and refer other people to them. Traffic increases along with the possibility of driving more sales.
Put Deals and Promotions Front and Center
After a person has landed on a web page, he or she starts to look for a reason to do business with the website owner. By listing current promotions, deals, and discounts on the front page, the business owner is giving visitors a reason to want to do business. Promotional information should always go on the front of a web page. It should be what a prospective customer sees first. There are so many businesses in competition on the internet that enticing information must be front and center. Making that simple change to the website will increase sales and strengthen new business relationships.
Offering guarantees is another way a company can increase sales. Consumers need to feel that that a company stands behind its products and services. They want to know they can trust the people with whom they are conducting business. Therefore, offering a 30-day guarantee to new customers would be a great way to get them to take a chance.
A business owner can experiment with various sales promotion methods. The key to success is always staying above everyone else in the market by offering something unique or special. Uniqueness makes money for any business.
The mobile web has grown explosively in recent years, leaving many website owners with the predicament of creating a successful mobile website. The fastest and most effective way to accomplish this is by increasing mobile SEO, which is a combination of mobile web design and boosting a site’s rankings in mobile search results. Four vital tips are outlined below.
A tool such as Google Analytics will show what percentage of site visitors are using mobile, as well as the devices and screen resolutions being utilized. It can also narrow down results to focus on mobile traffic, and the keywords, pages and content that mobile users are consuming. Analysis may also reveal that only certain sections of a website hold appeal for visitors on mobile, such as a promotion or special feature.
Site analysis reveals what devices are being used, such as Android, iPhone or Blackberry. The next step is to discover how the site looks to those devices. An online tool like Screenfly will give the siteowner views from many different screen resolutions on smartphones and tablets. The Fetch feature on Google Master Tools has a setting for smartphones, which can reveal a lot of information about how the site is being crawled. This can be useful in eliminating unhelpful redirections that may be affecting mobile traffic.
Any issues revealed in the presentation phase must be dealt with by developing a design strategy. Many site owners are going with a responsive web design, which is a single layout that arranges itself according to the screen size on which it is being viewed. The biggest advantage to using this approach is the same content will be presented on a single URL regardless of device. It may not be the right solution for all situations, in which case a separate, mobile-optimized site may be set up that will be dynamically served on the same URL as the standard site but offer specialized content that is targeted to mobile users. Setting up a mobile version on an “m” subdomain is not recommended as the Google crawler will have to work harder to index the extra content, and there will also be inconsistent search results.
A site using a responsive layout will index well because it is serving the same content to desktop users as it is to mobile users. Sites that must use an “m” subdomain can benefit by using the mobile sitemap feature available through the Google Webmaster Tools. The site should also include links between the different versions, especially if they are using separate URLs. A crawler bot is not able to see if there is a different version of a site all by itself, which is why it is vital to make sure it is seeing the the code that it needs for proper indexing.
The mobile web will only continue to expand, and webmasters must ensure their sites are ready for the challenge. Following the tips above will provide a strong foundation for mobile success.