Category: Marketing
5 Easy Ways to Build Your Business Online
Sometimes, marketing yourself on the internet can seem like a daunting task. With big splashy ads and colorful emails, big companies make it look easy – even though we know they have a whole team of people who do nothing but work on marketing and advertising. So how is a small business owner going to be successful on the web?
The answer is, by creating a presence on the internet that can’t be ignored. It can be easier than it sounds to get your company noticed. Make it a goal to do something to market yourself every time that you get online. Here are some suggestions as to what you can do:
Update your business’ Facebook – update your company’s status. Many people think that they need to be 
advertising or posting photos, etc., on their company page. While this is definitely true, you can also post quick updates as to what is going on around the company. This gets your business on people’s radar.
Check out your own website – make sure that all of the information you have on your company website is up to date. There’s nothing worse than having very outdated information front and center on your site. Make it a habit to check in at least a few times a week.
Check for new LinkedIn connections – new people join LinkedIn every day. Check often for people that you know. Join LinkedIn Groups and make connections with people in your industry. You never know who might have a connection or job that is useful to you. You also may find people who are looking for services that you or your company provides.
Will You Be the Next Brain Host Affiliate?
Most people don’t know what an affiliate is or how affiliate marketing works. Well, being an accountant who handles all the commissions for affiliate marketing payouts, I am here to tell you how it works!
You can sign up with many companies including ours and become an affiliate. In order to do this, you will need to sign up on our affiliate page and we will supply you a website URL specific to your account. From there you will add this link to your personal website.
This helps promote our company, and when someone clicks on the link on your page to sign up for a hosting package, we will be able to determine that the customer originally came from your website and you will receive a commission based off of the customer purchase.
Not only does this build a relationship between you and us but it also allows you to earn some income on the side. Once you are very familiar with affiliate marketing you can apply your skills to other areas also. You can sign up for multiple programs and earn income through multiple sources. Affiliate marketing is also free to sign up and there is no investment involved! It’s simple and easy too!
I hope this helps you better understand what an affiliate marketer is and I hope to see you sign up soon!
Good luck!
Marketing Opportunities for Small Businesses
All businesses have felt a huge shift from traditional marketing strategies to more creative marketing outlets. In order for your marketing to work for your business, it is important to gauge your customer base and what kind of marketing they would be most receptive to. If you are a small business owner, you may need to get even more creative, as small businesses are more likely to have a smaller marketing budget.
Here are some ideas for creative marketing for small businesses:
Text campaigns – texting is arguably the most common form of communication for many people. While most people use texting solely for person to person communication, it’s a great way to get information to customers. Currently, I get texts from Pollo Tropical and Chick-fil-A. These companies send concise texts letting me know about sales or promotions. Small businesses could absolutely utilize texting in the same manner. Though at first the process may not show the results a business owner wants, make sure to tweak your texting campaign before stopping altogether. This new campaign has a learning process and can only get better. Besides, I would venture to say that people would prefer a quick text rather than a phone call, if the option is available.
Why Video Marketing Is Right for You
Marketers and advertisers are always looking for the next big thing. They have to stay abreast of all the current trends, as well as staying on the cutting-edge of technology. As a result, many of today’s leading companies are embracing a shift toward video marketing, and implementing it as a central part of the online advertising strategy.
It is no big secret that most webpage visitors are reading less and less these days, choosing instead to skim over articles, which can leave them misinterpreting or just missing your sales pitch entirely.
Today, videos are considered one of the best methods for communicating with audiences because, for many people, it is much easier to consume and retain a visual image rather than text on a page.
Here is just one example of what you can do with your own video marketing:
Does Your Brand Have a Personality?
Gone are the days when a logo is all you need to have a brand. A logo is simply the visual display of what you stand for… and that just isn’t enough anymore.
A brand is a promise. It’s emotional and psychological.
In order to keep a promise, you first need to make one. Determine your mission statement and how you will live up to it before making any other decisions. This is the core of your brand. Continue Reading
