Category: Infographics
How to Use Infographics to Enhance Your Small Business Website
This post comes from guest author, Megan Totka, the Chief Editor for ChamberofCommerce.com.
An infographic is a creative, colorful way to display information that is relevant to your website. Many blogs and websites use infographics to help illustrate important points in their content. Some examples of information that might be included in an infographic would be statistics, flow charts and keywords. While some readers may appreciate reading well-written content, some may prefer the look and feel of an infographic, especially if they are more visual learners.
Infographics have many inherently interesting qualities. Most people who read small business websites are interested in facts and statistics. Presenting them in an infographic can be a fun and dynamic way to share information that might otherwise be dull or dry. The Small Business Tax infographic created by ChamberofCommerce.com is an example of how important information that may be considered dry reading is presented in a visually stimulating and interesting way.
Using infographics can have some other perks as well:
- Easily downloadable – readers of your site can easily save the infographic (they are often presented as .pdf or .jpeg files) and use it for future reference.
- Compelling – infographics scream “look at me!” in a very polite, interesting way. As a reader, once you spot an infographic, it’s hard to look away without studying it closely.
- Easily shared – since an infographic is relatively self-contained and presents a lot of information in one shot, it is easy to share with others who may be interested.
- Informative – an infographic can fit a ton of information into a relatively compact space. Instead of several paragraphs that need to be read to gain knowledge that has been presented, an infographic offers a lot of information in a small space.
SEO Basics: Do People Really Use Them? [Infographic]
Search Engine Optimization has been around nearly as long as the Internet itself. In the mid-1990s, search engines began working to catalog websites by sending “spiders” to crawl them. Webmasters quickly became aware of the value of having their websites not only visible in search engine results, but ranking highly. Thus, the birth of both white hat and black hat SEO techniques and practices were born. In the Infographic below, we’ll explore the ins and outs of Search Engine Optimization.
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<a href=”http://www.brainhost.com/” title=”SEO Basics”><img src=”http://www.brainhost.com/wp-content/uploads/2012/09/SEO-IG.jpg” width=”800″ height=”6404″ border=”0″ alt=”SEO Basics” /></a>
Using Infographics to Visually Display Data and Increase Website Traffic
One of the biggest challenges that webmasters have is trying to get the attention of people who visit their sites. In the past, you could simply write up an article, post a picture here and there, and that would do the trick. Now that the Internet has evolved, Internet users are expecting a little bit more of webmasters. One of the tools that you can use to provide information in an easy-to-understand format is an infographic. What exactly is an infographic, and why would you want to use them for your site?
How Social is the Web? [Infographic]
The Web as we know it was first introduced in 1989 as a way for scientists studying high-energy physics to share information more effectively through the use of hyper-text documents. How far we’ve come since then! Today, people from around the planet use the World Wide Web to find information, buy and sell products, and, most significantly, to interact with each other. In the Infographic below, we’ll explore just how social the Web has become since its humble beginnings as a science medium.
