This post comes from guest author, Megan Totka, the Chief Editor for ChamberofCommerce.com.
An infographic is a creative, colorful way to display information that is relevant to your website. Many blogs and websites use infographics to help illustrate important points in their content. Some examples of information that might be included in an infographic would be statistics, flow charts and keywords. While some readers may appreciate reading well-written content, some may prefer the look and feel of an infographic, especially if they are more visual learners.
Infographics have many inherently interesting qualities. Most people who read small business websites are interested in facts and statistics. Presenting them in an infographic can be a fun and dynamic way to share information that might otherwise be dull or dry. The Small Business Tax infographic created by ChamberofCommerce.com is an example of how important information that may be considered dry reading is presented in a visually stimulating and interesting way.
- Easily downloadable – readers of your site can easily save the infographic (they are often presented as .pdf or .jpeg files) and use it for future reference.
- Compelling – infographics scream “look at me!” in a very polite, interesting way. As a reader, once you spot an infographic, it’s hard to look away without studying it closely.
- Easily shared – since an infographic is relatively self-contained and presents a lot of information in one shot, it is easy to share with others who may be interested.
- Informative – an infographic can fit a ton of information into a relatively compact space. Instead of several paragraphs that need to be read to gain knowledge that has been presented, an infographic offers a lot of information in a small space.
Search Engine Optimization has been around nearly as long as the Internet itself. In the mid-1990s, search engines began working to catalog websites by sending “spiders” to crawl them. Webmasters quickly became aware of the value of having their websites not only visible in search engine results, but ranking highly. Thus, the birth of both white hat and black hat SEO techniques and practices were born. In the Infographic below, we’ll explore the ins and outs of Search Engine Optimization.
<a href=”http://www.brainhost.com/” title=”SEO Basics”><img src=”http://www.brainhost.com/wp-content/uploads/2012/09/SEO-IG.jpg” width=”800″ height=”6404″ border=”0″ alt=”SEO Basics” /></a>