Tracking website traffic has become a necessity for many webmasters. It is by monitoring traffic that they can enact strategies to attract more traffic. Tracking is also essential in analyzing the success, or failure of their SEO strategies. Monitoring traffic on a website pays attention to several details like the most visited web pages. Also, webmasters look at how long visitors stay on these web pages or the website in general.
Google Analytics is the most common web traffic monitoring software. It is an ample aid for webmasters who have average experience in SEO services. It is a free tool and is easy to use. Using it requires pasting pieces of codes into templates or webpages. Then, it brings up all the statistics about the traffic on the website. Webmasters can also savor the benefits of Adsense and Adwords thanks to Google Analytics’ connection to these technologies.
StatCounter works best for webmasters who are new to the world of traffic monitoring. As is the case with Google Analytics, it requires the insertion of codes into the concerned website. StatCounter comes embedded with two service levels.
The initial level is free but still assists webmasters with myriad options of up to 100 web pages. This allows them to track their visitors’ activities. For the second level, webmasters would have to part with a fee. It enables them to assign sections of their websites as projects.
With Opentracker.net, webmasters get to enjoy a plethora of features. For example, it facilitates the monitoring of real-time visitor traffic. The software uses icons to represent each visitor on the site. One click on any icon reveals all the details of the visitor. This includes their first visits, previous visits and number of visits.
It does not stop there; this traffic monitoring tool also enables companies to monitor first-time visitors to their sites. The software has the ability to discern between a new visitor and a returning one. Also, webmasters can unearth the popular keywords and share information easily with other avenues.
4.) Webstats BASIC
As is customary with most traffic tracking software, Webstats BASIC has a real-time monitoring feature. It has distinguished itself as a perfect tool for companies with small websites. With this tool come various features like observation of trends and visitors. In this case, webmasters can keep an eye on the activities of every visitor.
From the statistics, it is possible to deduce the traffic trends in the market. By investing in Webstats BASICS, webmasters can analyze the traffic volumes of their websites. This is possible since this tool relays any fluctuations in website traffic and any unusual visitor trends.
5.) Yahoo Web Analytics
Yahoo Web Analytics make it to this list by virtue of its segmentation tools and flexible, powerful dashboards. It goes beyond monitoring traffic on a website and pays attention to visitors’ category interests. This helps webmasters and companies alike to fine-tune their content in line with these interests.
It enhances real-time monitoring, which usually comes out in its raw form within minutes or even seconds. Yahoo Web Analytics also boasts of a historical data feature. This facilitates webmasters with any previous information they may need to use for their SEO strategizing activities.
Another reliable traffic tracking software is the Pagealizer, which also provides real-time monitoring. Additionally, webmasters can see how far their visitors scroll through the webpages. They can also unearth the duration spent by these visitors on the site and the links that they clicked on. As an added feature, the tool provides suggestions on improving user interaction.
VisiStat is another traffic monitoring tool that can reliably pull up statistics of visitor activity. It relays important information relating to popular pages, total number of visitors, popular referral links and computer stats. Also, it facilitates webmasters with the previous locations of the visitors on their websites. The tool provides valuable insight into the trendy keywords, geographical locations and what visitors look for on the website.