Since its launch in March 2010, Pinterest has emerged as one of the fastest-growing social media websites. About 70 percent of its millions of users are female, with a large concentration of hobbyists and DIY enthusiasts. Much like a digital version of a corkboard, Pinterest allows these users to “pin” things that they find interesting and browse for other relevant content. So, how can your business take advantage of this extremely visual medium to drive traffic and boost sales?
1) Use Keywords
Keywords are just as important in social media as on your website. Use relevant phrases in your profile description to drive search engine traffic to your Pinterest account. Be sure that your pin board titles are relevant to your brand, so customers will recognize you as they browse the site.
2) Create Sharable Content
Make sure that what you post is interesting and relevant to your customer base. Whether it’s a blog post or product description, compelling content is more likely to get pinned. Use high-quality images in everything you create to give people something to share. This includes making sure that all of your product pictures are sharp and clear, and that every blog post includes an image.
3) Include Pinterest Buttons
Make it as easy as possible for people to pin your content and follow you on Pinterest. Place “Pin It” and “Follow Me On Pinterest” buttons in highly visible places on every page and blog post you create.
4) Share Your Own Content
There’s nothing wrong with pinning your own content. As long as it’s relevant to your customers and has images that will catch their attention, you can use it to draw more traffic to your business site. Generating these types of click-throughs ensures that people are already interested in your products and services once they get to your site.
5) Pin Special Offers
Pinterest is a great place for sharing sales with customers. You can pin daily deals, weekly and monthly specials or clearance items to make them more visible. Sharing coupons is simple as well; just create a coupon graphic, pin it and link it back to your business site as an incentive.
6) Be Visible Everywhere
You can link your Pinterest account to both Facebook and Twitter, so your followers on those sites can see that you’ve been pinning. This is important if you intent to use Pinterest as a large part of your marketing strategy. Fans who didn’t know you were on Pinterest will see your activity, and can choose whether or not to follow you to this new platform.
7) Be Yourself
Although the goal of social media for business is ultimately to generate sales, your focus should be on creativity. You want to catch people’s attention by giving them something interesting to look at or do. Infusing your pins with personality puts a face behind your brand, which is more likely to draw people in than straight sales talk.
Category: Website Tips