One of the most essential components, if not THE most essential component, for brand marketing is a well-optimized website. With so many factors to consider when optimizing a website, where do you start? One excellent starting point is obtaining tools that will help you optimize the site and ensure that your site utilizes search engine algorithms to maximize exposure and minimize the potential of losing page rank.
Below are 6 powerful resources to help optimize your website:
SEOmoz is a suite of tools to help you monitor, track and manage your site’s keywords and overall optimization strategy. In addition, the SEOmoz suite of tools includes social media marketing management and analysis software to help you stay in touch with your brand’s reputation on social networking sites. Membership provides access to the SEOmoz suite of tools. Membership levels are SEOMoz Pro, Pro Plus and Pro Elite. Tools included in the SEOmoz Pro package are:
- Link Building and Competitive Analysis tool
- Keyword Research and Ranking tool
- On-Page Optimization tool
- Social Media Monitoring tool
The On-Page Optimization tool will examine pages on your site and provide suggestions for improving optimization. The SEOmoz.com site is continually updated with interesting and usable articles and posts that will keep you well-informed regarding the latest trends and changes in SEO.
RavenTools provides web-based SEO analysis software that generates one-click reports. RavenTools tracks SEO efforts, social media conversations and even PPC campaigns. RavenTools is a great resource for marketing professionals to generate easy to understand client reports. RavenTools provides one dashboard for quick access to summary data. The RavenTools suite also includes an On-Page Analysis tool that is mainly useful for analysis of Google AdWord campaigns, as the tool does not yet support Bing AdCenter.
3.) Majestic SEO
Majestic SEO is a great tool for management and analysis of the quality of inbound and outbound links. Because major search engines rely heavily on the quality of inbound links, or “backlinks,” Majestic SEO is a useful tool for optimizing the quality of backlinks to your site. Majestic SEO, however, doesn’t stop at analysis of backlinks. The tool also provides an analysis of the quality of anchors, which is another important consideration in site optimization.
The most appealing feature of SheerSEO is that the application gathers all optimization factors into one place for easy analysis. Backlink analysis, page ranking, mentions on social media sites and social bookmarks are all provided in one easy-to-use interface with SheerSEO. The generous 60 day trial period allows users to try the full software package to experience all of its benefits. No download is required as the tool is completely web-based.
DIYSEO was created for use by small business owners to optimize their websites. This ingenious little tool analyzes site metrics and provides the user with daily tasks to complete to maintain and improve their ranking. DIYSEO is a tool that attempts to live up to its name – a Do It Yourself SEO package that provides powerful analytic tools and strategies to improve site optimization.
HitTail is generating a great deal of buzz as users of the product are quickly converted into HitTail product evangelists. As with DIYSEO, HitTail provides the website owner with a lists of top priorities they need to address to effectively optimize their site. In addition, HitTail provides an analysis of localization, showing where the majority of the site’s visitors are geo-located. As localization becomes increasingly more utilized by search engines, this feature provides value to the analysis, particularly for the site owner who seeks to maximize localization efforts.