Although Facebook and the ability to make a Facebook page for your business are common knowledge, many companies overlook a lot of the tools that come out on the social network. In fact, there are a number of applications and resources that many marketers don’t even know exist yet. If you want to be able to expand your offering to customers, and reach more people, you might want to check out these five resources that are available from Facebook.
Facebook Marketing Page
The Facebook Marketing Page is a cool resource to check out if you are interested in marketing on Facebook. Facebook actually offers a number of different tips and tricks that you can use to improve your efforts. They sometimes offer webinars, videos and other things that you can use to learn about marketing on Facebook. When you subscribe to the page, you will be kept up-to-date with all of the new announcements and tools that they put out for businesses.
Brand Resource & Permissions Center
When you use Facebook as a promotional tool, you have to stay up-to-date with all of the rules and regulations that Facebook puts out. If you don’t you could risk having your page shut down without warning. In the resource center, you’ll find out with the terms and conditions are that you have to abide by. For example, if you put something about entering a contest in your cover photo, this is in violation of the network’s rules. In the resource center, you can also get access to images and logos that you can use for your promotional needs. Certain images are not allowed.
Facebook Demo Tool
The Facebook Demo Tool is a handy resource that you can use when you are doing a sponsored ad placement. With this tool, you can see how your placement will look before you actually do anything. You can set up the preview to see what your ad will look like or you can use a fake company just to see how the layout appears. This makes it possible for you to do a little bit of planning before you jump right in and do a sponsored post.
Facebook Studio is a neat tool that you can use to get inspired about marketing on Facebook. In the studio, they highlight some of the most successful marketing campaigns that have been done on Facebook in the past. You can scroll through a gallery of campaigns and ads that have been used by other companies. Besides the gallery, Facebook also presents awards to some of the most unique campaigns in the studio. If you are struggling to come up with ideas for your Facebook marketing campaign, this can be a great tool to use. It also shows you what works and what does not work when you start advertising on the popular social network.
Success Stories is another module that is closely related to the Facebook Studio section. With Success Stories, you get a more in-depth look at some successful marketing campaigns. You get to look at their individual goals, promotions, statistics, and ad campaigns. This makes it possible for you to get the information that you need to create a similar campaign that will work great. Without this type of information, you may find yourself guessing in the dark with your ad campaign.
All five of these tools can be extremely valuable when you are trying to reach customers through Facebook. Try some of these tools out and pay attention to the Facebook marketing page for even more resources that will be available in the future.